Many of you are still waiting for your board(s) to arrive and December is yet another reminder of the fun you could be having riding… With 2016 almost over, we wanted to bring you some clarification on the current status of the motosurf industry and our predictions for upcoming year whether you pre-ordered, ordered or are thinking about ordering a board in the near future.
As you know, it is very hard to get clear product updates from some brands (you know who you are), so the following data was put together using public information, interviews and limited official updates. We’ve reached out to all major manufacturers and only got limited information to share – the following is what we gathered for you.
HISTORICAL DATA: MOTOSURF SALES VOLUME FROM 2010 TO 2015
The modern motosurf industry really picked up in the past 5 years. It is estimated that from 2010 to 2015, over 2,300 boards were sold, the vast majority being gas-powered.
Electric-powered boards saw serious prototypes built as early as 2012 with some brands communicating on their upcoming products relatively early (Radinn in 2013, Waterwolf in 2013, Onean in 2014, Lampuga 2014). Unfortunately, unforeseen challenges in manufacturing delayed Radinn and Onean, leaving only Waterwolf and Lampuga available on the market – Lampuga being the only real contender with over 200 units sold in 2015.
2016 MOTOSURF SALES (ESTIMATED)
2016 has been a pivoting year for the industry with the introduction of new products like the Lampuga inflatable product line or the Jetsurf Race & Race Titanium boards, and the drastic expansion of manufacturing capabilities for Jetsurf.
The projected total number of boards sold this year should have been close to 2,300 (as much as the last 6 years combined), but recent setbacks in production and in technology created delays, reducing the total number of units to about 1,900 all brand combined.
While already accepting their third pre-orders, it is still unknown whether Onean will be able to deliver its first batch (that was pre-ordered last year) before the end of the year. The company hoped to get its first boards delivered mid-October and it isn’t clear what it means for the 2nd and 3rd pre-orders. We do not have any information on the batch sizes either – best guess is around 100 units each. As of today, there are no sign of boards being received by actual customers.
Radinn remains very active with the promotion of its newly released wakejet. It is rumored that about 20 boards are being produced each month but we have not seen feedback from actual customers yet.
Earlier this year, Wavejet relaunched with new product lines, including a kayak range. Pre-orders were accepted back in May with a anticipated delivery around September 2016, but no update since (even their last Facebook post is from 2014).
2017 GROWTH AND NEW PLAYERS
As we are entering 2017, you should expect great things from our existing brands and possible a handful of smaller newcomers eager to enter the market.
MASSIVE INVESTMENTS IN MANUFACTURING AND R&D
Jetsurf and Lampuga are currently the top movers.
Jetsurf has a new manufacturing plant operational and plans for further expansions in both product lines and production capacity, supported by a rapidly expanding network of distributors and rental locations.
Lampuga recently announced a capital increase of 3.5 million euros to further strenghten their position in both manufacturing and distribution.
Onean has started delivering boards during the last week of November and announced that they are on track to produce approximately 1500 units in 2017 and are working on reducing lead time (the current waiting period is 3 months for new orders).
NEW PLAYERS IN STEALTH MODE
The recent product uncovering of the new electric-powered board from Water Rebels is likely to become the norm in the next 24 months. It is difficult to get you more detailed information on what is happening behind close doors, but we estimate there are at least 3-5 funded projects being developed at this time with product launch timeframes late 2017/early 2018. The large PWC (Personal Water Craft) companies have been quiet about entering the space so far, but they are no doubt watching for signs of market expansion.
Here is the latest market status for the major brands. The data will be adjusted as more information is gathered.
|Capacity 2016 (units)
|Capacity 2017 (units)
|Total units delivered
|Products actually in stock
|How to order
– not enough information
Edited on 12/19/16 to include information from Onean.
Please send us your corrections/updated data to email@example.com.
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